Frequently asked
Everything business builders ask before their first session.
The free trial
- Is the free trial really free?
- Yes. No credit card, no billing details. Business builders get a working demo workspace immediately and can keep it as long as they like.
- How long does the trial last?
- The trial doesn't expire. It's capped by usage rather than time — 5 customer suspects and 5 investor leads on a single sample business — so business builders can come back any time to evaluate.
- Do I need to sign up to try it?
- No. Click "Try the free demo" and we'll spin up a sandbox business. Business builders can sign up later if they want to save the workbook to their own account.
- What happens to my trial data when I create an account?
- The sandbox stays as-is. When business builders create a full account, they get a fresh workspace with unlimited businesses — and they can copy anything across.
What's included
- What do I actually get on the free trial?
- A complete workspace on a sample business: defined business model, 5 named customer suspects with industry and contact context, 5 qualified investor leads, a sales strategy view, and a downloadable Export Summary PDF.
- What does a full account add?
- Unlimited customer suspects and investor leads, multiple businesses, full DOCX + PDF exports with bucketing reasons, sales traction and capabilities views, sales collateral analysis, competitor research, and snapshot history.
- Do you support multiple businesses or workspaces?
- Yes — with a full account business builders can run as many businesses in parallel as they want, each with its own snapshots and exports.
- Where does the data come from?
- Lugnås combines inputs (website, description, business model) with curated commercialization research and AI-assisted enrichment. Every named suspect or investor includes the signals that produced it.
The Export Summary
- What is the Export Summary?
- A polished, shareable brief of your workbook in PDF and DOCX. It contains your business model, customer suspects bucketed as Sales, investor leads bucketed as Investment, and the recommended sales motion — formatted for board, investor, and team review.
- How are suspects bucketed into Sales vs Investment?
- Every suspect is classified by the same isInvestorLead signals used in the workbook UI: industry keywords (VC, CVC, accelerator, family office, innovation agency…), description keywords, and company-name patterns. Customer-side prose mentioning "capital" never reclassifies a customer as an investor.
- Will the export match what business builders see in the UI?
- Yes — that parity is enforced by automated tests. The Sales and Investment sections in the DOCX and PDF contain exactly the same company names as the workbook's /sales/leads and /investment/leads pages for the same database state.
- Can business builders see why a suspect ended up in a particular bucket?
- Yes. Each investor lead in the export includes a short "Why this is Sales/Investment" note listing the exact isInvestorLead signals (industry, description, company-name match) that drove the call.
- Which formats are supported?
- DOCX for editing and sharing, PDF for distribution. Both are generated server-side from the same workbook data, so they stay in sync with each other.